Datablast for E-commerce
Know what every order, ad, and customer is really worth.
Connect storefront, marketing, and fulfillment data into one governed model. Ask Flare about CAC, repeat rates, or margin by category — and get answers your finance team will sign off on.
The problem
Sound familiar?
Channel numbers never match
Shopify says one thing, GA4 another, the ad platforms a third. Every Monday starts with a reconciliation argument instead of a decision.
Profit is invisible below the top line
Revenue is easy. Contribution margin per SKU, per channel, per cohort — after shipping, returns, and discounts — lives in a fragile spreadsheet.
Retention questions take a week
Cohort, CLV, and repeat-purchase analysis needs an analyst every time. By the time the answer arrives, the campaign is over.
What teams build
E-commerce use cases on Datablast
Marketing efficiency you can trust
Blended and per-channel CAC, ROAS, and payback windows built on deduplicated order data — not platform-reported conversions.
Contribution margin per SKU
Bring COGS, shipping, returns, and discounts into one model so every product and campaign shows real profit, not just revenue.
RFM and cohort retention
Automatic RFM segments, cohort curves, and CLV projections that refresh daily and feed straight into your CRM and ad audiences.
Inventory and demand signals
Connect sales velocity to stock levels so buying decisions come from data, and stockouts stop costing you your best sellers.
Executive daily flash
A morning summary of revenue, spend, margin, and anomalies — generated by Flare, delivered before your first coffee.
One
revenue number every team agrees on
Daily
margin visibility per SKU and channel
Minutes
to answer retention questions, not weeks
Works with your stack
More industries
Mobile Apps
Product and marketing data, finally in the same model.
Mobile Games
The analytics stack behind hit games.
Retail
Stores, e-commerce, and supply — one operating picture.
Logistics
Operational visibility from first mile to last.
MarTech & Agencies
Client reporting and campaign intelligence on autopilot.
Ready to build a data foundation your whole team can trust?
See how Datablast and Flare work together — in a walkthrough built around your stack.